Gustaf Fjelstrom Creative Direction, Graphic Design, Motion Graphics
Greetings and welcome to my intermim portfolio site. I'm currently working on a full-blown portfolio site, but until such a beast is complete, please take a look through some select and recent projects.

Navigant Consulting


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The global consulting firm Navigant Consulting came to Design Reactor for a complete overhaul to their corporate web presence. Design Reactor conducted extensive research and came back to Navigant with plan to build a sophisticated interactive site that would set them apart from their competitors in the Professional Services Industry. The end result serves as a tool for accessing Navigant’s intellectual capital, positions their professionals as knowledge experts, and keeps the Navigant Brand relevant to their target clients.

In my role as Creative Lead, I coordinated and oversaw the creative implementation from end-to-end, supervising several designers, 3D artists, and production artists.

Project Type: Motion Graphics
Client: Navigant Consulting
Agency: Design Reactor
Roles: Creative/Art Direction
Link: Navigant Consulting

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HP Business Technology Center


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HP came turned to Design Reactor to create an engaging and immersive interactive experience to help communicate better with their customers their commitment to Business Technology. In my role as creative lead on the HP Business Technology center, I oversaw the entirety of the creative process. Working closely with the client, Design Reactor Executive staff, and a core team of immensely talented individuals, we carried the project from the earliest concept exercises to the final integration. The HP BTC incorporated site architecture, environment design, scripting, live-action video, voice-over recording, extensive green-screen compositing, motion graphics, UI design, flash programming, and metrics.

Concurrent with the construction of the HP Business Technology Center “proper”, We also were charged with building a handful of content demos with which to populate the BTC. These sub-projects included product demos, awareness pieces, webinars, and the like.

Project Type: Interactive Virtual Experience Web Site
Client: Hewlett Packard
Agency: Design Reactor
Roles: Creative Direction, Graphic Design, Motion Graphics
Link: HP BTC

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Insight Control


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Produced as initial demo content for the HP Business technology Center, the Insight Control Demo illustrates the components in HP’s server management software suite.

Project Type: Motion Graphics
Client: Hewlett Packard
Agency: Design Reactor
Roles: Creative Direction, Storyboards, Motion Graphics
Link:View QuickTime Movie

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Motorola Z6


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This piece was created for Motorola to show off the features of its z6 “Ascension” phone. The animation was intended to play on the device itself as a self-running loop to be used as a sales tool in the retail environment.

Project Type: Motion Graphics
Client: Motorola
Agency: Design Reactor
Roles: Creative Direction, Storyboards, Motion Graphics
Link:View QuickTime Movie

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Adobe Patent Wall Animation


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I was asked by 3Degrees Media to conceptualize and construct an ambient, looping animation for the lobby of the Adobe Headquarters in San Jose. The only direction given to me was that it had to “show off their patents”. 

Project Type: Motion Graphics
Client: Adobe
Agency: 3 Degrees Media
Roles: Concepts, Storyboards, Motion Graphics
Link: View QuickTime Movie

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Design Reactor Web Site 2007


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After a rather lengthy design exploration and literally dozens of iterations, the comps above were selected to become the 2007 version of the Design Reactor web site. It was all about the RING.

Project Type: Web Site
Client/Agency: Design Reactor
Roles: Creative/Art Direction, Graphic Design, Motion Graphics

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Carmichael Training Systems


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When Chris Carmichael needed to re-establish the web presence for Carmichael Training Systems, he turned to Design Reactor. As the creative lead on the CTS web site, I supervised a team of designers (myself included!) who developed the initial look and feel, worked closely with our strategist to hone and refine the site architecture, and oversaw the creation of the template pages.

Project Type:: Web Site
Client: Carmichael Training Systems
Agency: Design Reactor
Roles: Creative/Art Direction, Graphic Design

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Walt Disney Imagineering


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This animation was created as part of a pitch to Walt Disney Imagineering. Conceived as an intro piece, we wanted to take the viewer along on the creative journey, from concept, to sketch, to painting, and reality.

Project Type: Motion Graphics
Client: Walt Disney Imagineering
Agency: Design Reactor
Roles: Concept, Storyboarding, Motion Graphics
Link: View QuickTime Animation

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Baby and Kids Company


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For Baby and Kids Company, I redesigned their entire web presence from the ground up. After several initial rounds, the client settled upon the above comps. I subsequently created all the page templates to integrate into their content management system.

Project Type: Web Site
Client: Baby and Kids Company
Roles: Art Direction, Graphic Design, Spot Illustration

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Monta Vista


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For Monta Vista I redesigned their web site and delivered page-type templates to engineering.

Project Type: Web Site
Client: Monta Vista
Agency: Design Reactor
Roles: Art Direction, Graphic Design

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Botched dot Com


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Blog design for my personal site. Also happened to win third place in a little shoot-out over at Expression Engine.

Project Type: Blog Design
Client: Myself!
Roles: Graphic Design, HTML, Expression Engine implementation
Link: Botched.com

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Cat in the Hat


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Web site for The Cat in the Hat for Universal.

Project Type: Movie Web Site
Client: Universal Pictures
Agency: Design Reactor
Roles: Art Direction, Graphic Design, Motion Graphics

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Nanny McPhee


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Web site for the domestic theatrical release of Universal’s Nanny McPhee.

Project Type: Movie Web Site
Client: Universal
Agency: Design Reactor
Roles: Art Direction, Graphic Design, Motion Graphics
Link: Nanny McPhee Theatrical Site

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FedEx/Cisco


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This animation was produced as a sales tool to highlight FedEx’s use of Cisco’s technology.

Project Type: Motion Graphics
Client: Cisco/FedEx
Agency: Design Reactor
Roles: Art Direction, Motion Graphics
Link: View QuickTime Animation

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